Summary

Unibet began operating in the late 90s, and since its inception, the brand has grown rapidly, with over 11 million customers 100 countries. These are impressive numbers, to say the least, but as it has now established itself in the US sports betting landscape, I wanted to do some research and find out how it compares to the other major players in the industry.

To see if Unibet is the real deal, I decided to look under the hood to find out everything you need to know, including the bonuses, the mobile app, the banking methods, and more. For the purposes of this review, I used the Unibet Arizona site to check out what they offer, but I’ll cover the key differences between states further on.

Why Should You Choose Unibet?

Unibet only recently moved into the American market, but it offers an impressive range of sports for Americans to bet on. They've got a huge range of betting options for the NFL and the NBA, while also providing more niche sports such as Aussie rules and the winter Olympic games to spice things up.

They can definitely improve on their welcome bonus, which is lacking compared with rivals like BetMGM and FanDuel, but they do offer a good overall package for American sports fans. For example, their range of boosts gives good value across multiple sports such as the 20% on Sunday NFL parlays, and they have an app that is fast, easy to use, and intuitive.

Bonuses

The new player offer is a “$250 risk-free” bet, which was definitely an interesting promise. Looking a bit deeper, I realized that this is a simple refund offer where I get back my first bet as a free bet if it doesn’t win.

The limits are a $10 minimum up to a $250 maximum, which is the kind of broad range of numbers that should appeal to different types of bettors. On the plus side, this is a very simple welcome bonus that even complete newcomers shouldn’t have any problem understanding, although it should be noted that it only runs until 12/31/2021. It isn’t as eye-catching as some welcome offers and doesn’t give you any extra value if you win at the first attempt, but as a second chance to win with your first bet, it's a solid way to get started for someone who isn’t totally confident about their ability to pick winners.

The welcome offer is nothing special, but Unibet thrives when it comes to daily boosts on live bets, parlay boosts, and free bets that you can pick up as you play. The figures involved are high enough to make me do a double-take, with a 20% profit boost on NBA bets and a 20% boost on Sunday NFL parlays (although that's still not enough to risk backing the New York Jets). They also have offers such as a $10 free bet for a $25 single-game parlay on the Thursday Night Football game, which may have even made clashes such as Detriot Lions vs Chicago Bears appealing, and the Unibet Sport club where you can receive a $10 free bet after placing a minimum of five $10 wagers in a given week, so they certainly reward existing customers.

Depositing and Withdrawing

A varied selection of payment methods lets you use some of the most popular ways of moving money around. There's nothing surprising on the list, such as cryptocurrencies or emerging eWallets. Though I used the Arizona site for this review, I checked out the site for Pennsylvania and Virginia too, and both sent me to the same help page with details of the same payment methods.

• PayPal
• Visa
• MasterCard
• PayNearMe
• Pre-paid card
• eCheck
• Online banking

Of course, we're all hoping to earn some wins that we can convert into sweet cash in our wallets, so I took a look at how easy it is to withdraw. There isn’t a lot of information on the Unibet help page about this, although it does confirm that you can only withdraw using PayPal if you've already used it to fund your account.

Withdrawal method	Expected time
Paypal	Up to 72 hours
Visa	Up to 72 hours
Prepaid Card	Up to 72 hours
MasterCard	Up to 72 hours
Online banking	Up to 72 hours
Check	Up to 72 hours

The minimum you can withdraw is $10, but for checks, this increases to $500. I also noticed that in states where they operate with a land casino as a partner, you can take out winnings from the cage at the casino.

Joining as a new member is simple, as you only need to enter a few details like email, address, and social security number. After this, you’ll have a verified account, unless they ask you to send in some ID documents as well. In the case of identity documents being needed, they say that it takes them one to three days to verify the account.

I also like to see a sportsbook with a responsible gambling outlook, and Unibet provides this through a responsible gambling section on their FAQ page. Here, you can find out about issues such as cooling-off periods, self-exclusion, and deposit limits, although it's the usual range of tools you would expect to see.

The overall feeling I got from Unibet was of a slick, easy-to-use website where most people shouldn’t have any problems in getting started. The range of withdrawal options will hopefully expand over time, as it is a little bit more limited than I would like, and the withdrawal processing time of up to three working days is going to frustrate some members as it's slower than competitors such as BetMGM where PayPal and Visa payment methods are processed within 24 hours. However, if you want a professional, responsible bookmaker then Unibet ticks all of the right boxes.

The Mobile App

Described as a mobile-first site, Unibet directs you to the App Store and the Google Play Store to download the right app for your device. Be sure to choose the app that has the name of your state in the title. The app works well on different devices, as it has been designed to adapt to any screen, and I didn't have any issues when I used the Android app as it adapted seamlessly. Live betting is often a problem on mobile devices, but the Unibet app coped with it well, giving a fast response and a neatly laid-out screen.

I tried moving between the different games and sports on the app and found that it was absolutely no problem. This is an easy app to take with you anywhere and carry on enjoying some sports betting no matter what else you have on your agenda.

At the time of writing, the Unibet AZ app is rated fairly poorly on the App Store and Google Play Store, with scores of 1.7 and 3.2, respectively. Although it has to be noted that there are a relatively small number of reviews to date. The main issues are about how the app is designed and verification issues, although the second issue borders more on the level of customer support available; however, they definitely have plenty of room to improve here.

The option of live streaming games with Unibet as they are played is mentioned in some places, but this option hasn’t yet made it across to the American sites. Instead, they mention keeping a reliable live scores site open as you place live bets, which is disappointing as ideally that should be incorporated as part of the overall package.

Betting Options

As mentioned earlier, I like this site’s focus on the NFL, the NBA, and the NHL. However, I realize that not everyone gets as excited as I do by these sports. If you are looking for something different, you can choose from a variety of other sports like tennis and golf.

I looked at the betting markets next to see what I could bet on. Looking at the NBA first, the tab mentions “spread, moneyline, and total points”. Other options include over / under points and whether the total number of points is odd or even.

The NFL section is even more comprehensive, with the likes of first/last touchdown, exact winning margin, and player passing stats all adding up to a huge number of betting markets. If you like to get deep into the numbers and look for interesting wagers, you’ll find a lot to keep you entertained on this site.

Odds boosts and parlay boosts help to keep you benefiting from offers that add some value to your choices. When it comes to filling in the bet slip, there are three tabs; singles, parlays, and round robins. If you choose more than one bet, they will automatically be linked as a parlay if possible. I tried linking a few NFL bets on a Dallas Cowboys game - bold, I know - and the process was fine, with a warning coming up as soon as I tried to add related bets - this is common for same-game parlays where certain outcomes may be interconnected.

The bet-placing process is very simple and all I needed to do was click on the wager I liked, add the amount, and then confirm the bet. This is the sort of process that I expect to see in any good sportsbook, so it’s good to see that they don’t let us down.

Vig/Juice Comparison

Unibet sits sort of in the middle of the American sportsbooks in terms of odds and value. They are especially good in the NBA, although I should point out that it is a highly competitive market where we see a lot of sportsbooks crowded together at a very similar level of juice or vig. If the NFL is your thing, you’ll see that Unibet is good on spreads, poor on totals, and about average on moneyline.

This is where I need to go back to the promotions we looked at before, because getting an odds boost on your wager will often make the difference between squeezing out the maximum value or not, but without them, they don't provide great value.

What Other Betting Products Do They Offer?

Unibet is mainly just about sports betting in the US, although they have casino products in the states mentioned earlier. I would expect their products to change in each state according to any new legislation, as a look at their international sites reveals that they offer poker and bingo as well as the ways of wagering currently available to Americans.